To ensure that an article aligns with Organization’s voice and messaging first I had to understand the Organization itself focusing on its mission, vision as well as core values. Basically, one cannot write an article without digging deeper into what the Organization is all about because that is what gives direction and guides the messaging process. This is how I adapted my writing style to fit Radio Maria’s brand.
First, I had to know my audience so that I could create the content to resemble them. For example I got to understand my audience which was the Bishops, Priests, nuns, donors and listeners. So all the time when I was writing an article for a newspaper or for the internal magazine or our online pages I had to consider their feelings, interests as well as differences existing between them so that the message could sound clear for all.
Also I had to understand Radio Maria’s way of voicing and the language commonly used. Here I had to get across words like evangelization, mission, charism, World Family, “Valantia” (Volunteer) etc. These words are very much used within the Radio Maria Family. By all means if I needed to write anything about the Radio, I had to use them interchangeably. Moreover in Radio Maria, the tone in texts has to be “soft” because Radio Maria abides by the Marian Spirituality value which requires everyone to be humble and kind like Mother Mary in terms of written text or speech.
Never the less, I carefully matched the article’s voice/tone with Radio Maria’s way of voicing which as I said earlier must be humble, kind and holly. For instance, the article could be filled with words like “dear listener” “with a heart filled with gratitude” “May God bless you”, we humbly ask you to…” kind of style.
Last but not least, I always shared the composition of the article with the rest of the team before printing it or sharing it with the rest of our stakeholders. We have been working as a team, so it was important for me to hear my colleagues’ corrections and inputs before hearing it from someone else. For example, the Editorial Staff and my Supervisors, their feedback helped very much in improving the quality of the article.

In drafting any company or organization article or any other form of writing as a public relations practitioner first you must base on company/organizations core values and culture but sometimes you may also include vision and mission of the organization because it’s help the article or any other form of PR writings to align with the organization’s voice and massages.

The following are the points explain how do I adapted my writing style to fit some brands that I had work with.

1. Audience, these are customers for a certain service or product, and company do everything to win them. As I was working with Extreme Worldsports14 we had client like Maendeleo Bank and Saa.co.tz these are the two client with different core values and culture. I was able to adapt my writing skills to match every clients needs, for example Maendeleo Bank was more official and religious so every posters, captions and everything that includes writings was more official. On the other side, Saa.co.tz was another client whose customers were kind casual so all the writings here was also casual compare to Maendeleo Bank. So here it’s shows the writings change according to organization core values and culture.

2. Language and Tone; As a public relations practitioner I was able to know the language and tone to use when it’s come to clients writings. For example When I wrote anything concerning Maendeleo Bank the tone was polite and the language used was official like the use of word “Wapendwa” , all is to make sure I align my writing skills to fit clients brand. Also when it’s come the Saa.co.tz the language was casual and the selection of words was more of street words to engage with the company customers

In my perspective, I think ensuring that an article aligns with an organization's voice and messaging involves several steps which are,
1. Understand the Brand Voice Familiarize yourself with the organization's tone, style, and messaging guidelines. This often involves reviewing existing content, brand guidelines, and any specific instructions from the organization.
2. Audience Awareness
Know who the target audience is and what kind of language and tone resonate with them.
3. Consistency
Use consistent terminology, phrasing, and stylistic choices that match the organization's existing content.
4. Feedback and Revisions Collaborate with stakeholders to get feedback and make necessary revisions to ensure alignment with the brand voice.
Here are some examples,
Brand: A luxury fashion brand known for its sophisticated and elegant style.
Original Writing Style:
Informative and straightforward.

Adapted Style: When writing for the luxury fashion brand, I shifted to a more elegant and refined tone.

Original Sentence: "Our new collection features high-quality fabrics and trendy designs.

Adapted Sentence: Discover the epitome of elegance in our latest collection, where exquisite fabrics meet timeless design.